European truck makers prepare for cheaper electric trucks from China

Europe’s major truck manufacturers are preparing for stronger competition as Chinese‑built electric trucks begin arriving in the European market from 2026.

Well‑known European brands such as Daimler Truck, Volvo Group, and Iveco are facing the prospect of new rivals offering electric freight trucks at much lower prices, while still promising modern technology and long driving range.

Industry reports suggest several Chinese manufacturers plan to start selling heavy electric trucks in Europe next year.

These include large vehicle makers as well as newer companies that specialise in electric trucks and batteries.

One of the biggest worries for European truck makers is price. Chinese electric trucks are expected to be sold for up to 30% less than many European‑built models.

The lower prices are largely down to China’s huge electric vehicle market, where electric trucks are already sold in far greater numbers.

This gives manufacturers access to cheaper batteries and large‑scale production, making it easier for them to keep costs down.

For fleet operators under pressure to cut emissions without dramatically increasing costs, cheaper electric trucks could become an attractive option. That, in turn, raises concerns for European manufacturers who currently dominate the market.

In response, European manufacturers and industry groups are calling for greater political support to help them compete.

This includes requests for incentives to encourage electric truck adoption, support for charging infrastructure and measures to reduce operating costs for zero‑emission vehicles.

Some industry figures have warned that Europe has only a short time to strengthen its position before lower‑priced imports start to gain a stronger foothold.

For UK and European fleets, the arrival of more electric truck options could increase choice and competition.

Lower purchase prices may help remove one of the biggest barriers to switching away from diesel. However, operators will need to carefully consider after‑sales support, parts availability, warranties and insurance implications when considering unfamiliar brands.

Running costs and resale values will remain just as important as headline prices.

For now, European manufacturers are being forced to speed up development, cut costs and highlight the long‑term value of their vehicles as the electric truck market enters a new era.